Meet the Team Series: Sam Patterson

On a cold May morning, I jumped into the back seat of my friend’s husband’s car in Lorne Victoria to be taken to the  start line of the Great Ocean Road half marathon. The driver was Sam Patterson. Even though we were still in darkness, what struck me straight away about Sam was his positive and upbeat energy. Disembarking the car, his ‘have an awesome run’ comment was delivered with such enthusiasm, it’s difficult to pinpoint but it had a big impact. Later, I discovered Sam was a Master Certified Coach with the ICF and every single interaction with him to date has been positive and energetic. He is a true champion of pure coaching and, even better, he is the most authentic person you will meet – a person with a strong passion for what’s important in life. He balances his professional coaching life with a good dose of surfing and truly ‘living’ his life. Here is my interview with Sam:

What does coaching means to you?

This is an easy one. Coaching is meaningful to me because it’s the best way to get the best out of people.

Why  did you choose coaching?

I was looking for a career that was a fit for my natural skills and the impact that I wanted to have on the world. I also wanted a career that would give me the opportunity to create the life that I want to live. Coaching is a great fit.

What do you love about coaching?

I love how pumped people get when they figure out who and how they want to be. I love the impact that coaching has on people in their lives and at work. I love that every session is different because every person is different. That’s a pretty cool thing.

What type of clients do you work with/enjoy most?

People who want to grow and are ready to make change (even if it scares them!).

What are your specialties?

I’m a pure coach so I work with people on whatever it is that they want to be coached on.

My days are spent teaching coaching skills to leaders, coaching leaders 1:1 and in their teams or coaching my private clients to achieve their goals.

What is your coaching style?

I’d describe myself as authentic. People get the real me.

What impact has coaching had on your clients?

Their achievements are amazing and so diverse. No matter what, the impact of coaching means that life always looks different after coaching than it did before.

How has coaching impacted your own life?

Coaching has been fantastic for me. I’m constantly growing and love the opportunity to learn more about myself and people and the world around me that coaching provides. Coaching has helped me to be myself more out in the world and to create the life that I want to live.

How do you wish to contribute to students learning to become coaches?

My aim is to share all of the knowledge that I have about coaching in a way that simplifies the complexities of coaching and gives our students the confidence and ability to be able to coach anybody on anything they want to be coached on.

 What is the future of coaching?

The future of coaching is bright and it brightens every year. The more that people understand about coaching the more they see it as the best way to grow themselves and the people around them.


Sam Patterson is the Director of Training at Health Coaches International. His Coaching for Excellence course takes you on a journey to reach the pinnacle in coaching skills. Find out more: